Jennifer Evans Cario has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars.
Recognized as an industry leader in content driven social media strategies, Jennifer is known for using real language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process.
An industry veteran of more than 15 years, Jennifer founded SugarSpun Marketing in 2010 to serve the strategic development needs of small to mid size businesses.
Jennifer has spent six years as Editor-in-Chief of Search Engine Guide, a popular industry site focused on educating small businesses about the various aspects of online marketing. She now serves as Social Media faculty chair for Market Motive, a premier online training facility, and as Adjunct Faculty for Rutgers University’s Mini MBA Program. In addition, Jennifer is also the author of the book “Pinterest Marketing: An Hour a Day.” Jennifer is also a highly requested speaker and trainer, having made the rounds at industry and specialty events since 2003.
Jennifer’s experience and connections in the industry allows her to tap into the ideas and knowledge of some of the best in the business, giving your company access to a veritable dream team of online marketers. Additionally, each and every employee of SugarSpun Marketing has completed the Market Motive master certification course in their respective specialties.
While she has worked with companies of all sizes, some of Jennifer’s most recognizable clients include companies like Highlights for Children, the US Tennis Association, American Greetings, and the Washington Times.